Good On You uses the power of people’s choices to create a more sustainable future.
Our vision is strongly aligned with the Sustainable Development Goals, in particular Goal 12: “Ensure sustainable production and consumption patterns”. Our recognised and trusted rating system, advice, and information are a part of this global mission, leading the way towards more sustainable and fair fashion and beauty industries.
By making it easy for consumers and retailers to choose better, we help reward brands that are meeting consumers’ sustainability aspirations and send a strong signal to the industry to increase the pace of positive change. Every sale lost by less ethical brands is an incentive to improve and a step towards protecting people and the planet.
Good On You ratings incentivise brands to improve the quantity and quality of their sustainability communications and to examine and improve practices across their supply chain.
Since Good On You was launched in 2015, brands have been updating their communications and their production and distribution practices directly in response to their published Good On You rating. We support brands to do so by offering Good Measures, the sustainability hub that helps brands of all sizes understand their impacts, get tailored guidance on where to focus, and easily update their Good On You rating.